Professional paper
AI AND GDPR: RISKS AND OPPORTUNITIES FOR DIGITAL MARKETING
Marija Bošković Batarelo
; Parser compliance d.o.o., Petračićeva 6, 10 000 Zagreb, Croatia
Abstract
This article examines the period of more than three years of the applicability of the General Data Protection Regulation (GDPR) and its relationship with artificial intelligence. The article defines main term and depicts current risks and opportunities when it comes to interaction between AI and GDPR. New marketing solutions, that are based on artificial intelligence, foster new risks that are not only technical, but also ethical, social, and legal. For that reason, GDPR introduced terms, such as, data protection by design and data protection impact assessments. With multidisciplinary approach to compliance, specific risks can be turned into opportunities and technological innovations that foster privacy and data protection in the context of digital marketing.
Keywords
GDPR; AI; risks; data protection; privacy; algorithms; privacy by design; differential privacy; compliance; cohorts
Hrčak ID:
275595
URI
Publication date:
15.3.2022.
Visits: 655 *