Original scientific paper

Perception of the importance of innovation and advisory services for agricultural development

Magdalena Zrakić Sušac orcid.org/0000-0002-0577-1109 ; Sveučilište u Zagrebu Agronomski fakultet, Svetošimunska cesta 25, Zagreb, Hrvatska
Marko Oršolić ; Sveučilište u Zagrebu Agronomski fakultet, Svetošimunska cesta 25, Zagreb, Hrvatska
Ivo Grgić orcid.org/0000-0003-3900-4925 ; Sveučilište u Zagrebu Agronomski fakultet, Svetošimunska cesta 25, Zagreb, Hrvatska
Đurđica Žutinić orcid.org/0009-0003-1127-9465 ; Sveučilište u Zagrebu Agronomski fakultet, Svetošimunska cesta 25, Zagreb, Hrvatska

Abstract

The aim of this paper is to determine farmers’ perceptions of the impact of innovation on the development of the agricultural sector and the role of the extension service in the diffusion of innovation. The research was conducted in 2021 using an online questionnaire in a sample of 30 farms from Slavonija. Most of the respondents believe that Croatian farmers are ready to introduce innovations and that the benefits of introducing innovations are higher product quality and lower production costs. When introducing and properly using innovations, farmers emphasize education and information. Extension services are most frequently used in the area of production technology conversion and applying for rural development tenders and agricultural support measures. One third (33.3%) of the respondents consider extension as the main channel for transferring knowledge and information about innovations to farmers, although they agree with the statement that transferring knowledge about innovations to farmers is an integral part of the extensionist’s work (M = 3.67).

Keywords

advisory service, innovation, agriculture

Hrčak ID:

280451

URI

https://hrcak.srce.hr/280451

Publication date:

30.6.2022.

Article data in other languages: croatian

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