Business Excellence, Vol. 16 No. 2, 2022.
Review article
https://doi.org/10.22598/pi-be/2022.16.2.121
IDENTIFICATION OF POTENTIALS OF CULTURAL AND CREATIVE CITIES: THE CASE STUDY OF THE CITY OF VARAŽDIN
Ivana Fojs
orcid.org/0000-0003-2507-4295
; Faculty of Organization and Informatics, University of Zagreb, Croatia
Kristina Detelj
orcid.org/0000-0002-5454-4762
; Faculty of Organization and Informatics, University of Zagreb, Croatia
Ksenija Vuković
; Faculty of Organization and Informatics, University of Zagreb, Croatia
Abstract
Modern society is based on intellectual capital, and creativity is the key to
competitiveness, which is why cultural and creative industries are projected to grow
rapidly in the future, and they are included in development strategies. Since regions,
nations and cities have different models of representation and measurement of cultural
and creative industries due to their own specifics, the aim of this paper is a comparison
of mapping cultural and creative industries. Through an analysis of previous studies in
the field of creative and cultural industries within cities, this paper identifies several
different approaches to mapping the industry. This study also categorizes European
countries based on the analysis of the latest edition of The Cultural and Creative Cities
Monitor by the European Commission, and by the existence of clusters and support
networks for cultural and creative entrepreneurs. As a baroque city, with a tradition of
cultural and creative industries, the city of Varaždin, Croatia is selected for a deeper
analysis of creative and cultural potential.
Keywords
Hrčak ID:
287222
URI
Publication date:
14.12.2022.
Visits: 514 *