Original scientific paper
AN OVERVIEW OF THE ANALYSIS OF THE PROGRAM CONTENT OF THE RADIO-STATIONS IN ZAGREB AND THE ZAGREB COUNTY
Marina Mučalo
orcid.org/0000-0003-2577-3707
; Faculty of Political Science, University of Zagreb, Zagreb, Croatia
Abstract
The article presents a digest of the results of the research whose goal was to analyse the contents of radio broadcasts. The research was carried out in the area of Zagreb proper and the Zagreb county. The research covered all the radio programs from this area (a total of twenty-one), in the period between 1 January 1999 and 31 June 1999. The results show that the radio programs, on the average, consist of 80% of music, about 12% of topic-related broadcasts (excluding news) and about 8% of commercials. An analysis of the topic-based contents shows that almost 40% of them belong into the category of the so-called entertainment, offered in the most elementary radio forms, which confirms the assumption about the predominance of the so-called “light” programs. Commercial media have to fall in with the market requirements and offer those contents which are sought by their listeners. However, this only emphasises the need for the public media as a counterbalance to the rampant commercialisation. One of the reasons for this is the regular monthly income from subscriptions which creates for the public media a privileged market niche, but also higher expectations regarding the variety of contents and topics they cover and the timely and objective provision of information.
Keywords
Hrčak ID:
26853
URI
Publication date:
15.2.2001.
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