Preliminary communication

Protein substitutes for meat - promising food or ordinary fads?

Lari Hadelan orcid.org/0000-0002-8499-0771 ; Sveučilište u Zagrebu Agronomski fakultet, Zavod za agrarnu ekonomiku i ruralni razvoj
Ema Peček ; Studentica studija Agrarna ekonomika
Nataša Bokan ; Sveučilište u Zagrebu Agronomski fakultet, Zavod za agrarnu ekonomiku i ruralni razvoj
Marija Cerjak ; Sveučilište u Zagrebu Agronomski fakultet, Zavod za marketing u poljoprivredi
Mateja Jež Rogelj ; Sveučilište u Zagrebu Agronomski fakultet, Zavod za agrarnu ekonomiku i ruralni razvoj

Abstract

Protein substitutes for meat are food products that are gaining importance due to changing consumer tastes, increased awareness of environmental protection and the questionable ethics of meat production. The aim of the paper is to present relevant researches and to determine the respondents’ interest and opinions about the most common alternatives to meat through authors own survey. The survey was conducted online on a convenient sample of 104 respondents. Highly educated women of younger age groups show the greatest tendency to replace meat with vegetable substitutes. The most acceptable substitutes for meat are legumes. The results indicate that consumers are aware of the negative impacts of meat production on the environment and animal welfare, but the taste of meat substitutes discourages them from accepting them.

Keywords

meat substitute, plant protein, consumer attitudes

Hrčak ID:

295627

URI

https://hrcak.srce.hr/295627

Publication date:

13.1.2023.

Article data in other languages: croatian

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