Original scientific paper

CULTURAL ASPECTS IN BUSINESS ENGLISH

Višnja Špiljak ; Utilus Business School for Tourism and Hotel Management

Abstract

Business culture is becoming global
and more uniform. On the international market,
where English is the main instrument of
communication, this culture is basically Anglo-
Saxon. The business or communication skills
needed by participants on the international
market also follow global, uniform patterns, which
are basically Anglo-Saxon. Therefore, the written
and oral forms of this communication
(negotiations, meetings, presentations, business
correspondence…) follow set models, known as
“genres” in applied linguistics. The levels of
politeness are also modelled, and are achieved by
using appropriate structures, phrases, style and tone.
This paper focuses on the cultural component
in international business English and discusses
how to help students adopt it at the tertiary level
of education.

Keywords

business English; culture; business culture; business communication; genres

Hrčak ID:

27741

URI

https://hrcak.srce.hr/27741

Publication date:

16.7.2007.

Article data in other languages: croatian

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