Review article
THEORIES OF CHOICE UNDER UNCERTAINTY
Perica Vojinić
orcid.org/0000-0001-8027-4711
; Sveučilište u Dubrovniku
Abstract
Traditional economic analysis of choice under uncertainty is based on expected utility theory, although many studies have shown that individual behaviour under uncertainty is not in accordance with fundamental principles of conventional theory. As a result, the growing number of alternative theories and models have emerged criticizing conventional theory. The purpose of this paper is to review conventional expected utility theory and to assess some of the relevant alternative theories of choice under uncertainty.
Keywords
choice under uncertainty; utility function; value function; indifference curves; attitude toward risk
Hrčak ID:
62318
URI
Publication date:
17.12.2010.
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