Original scientific paper
The Names of Accommodation and Food Service Establishments in the Linguistic Landscape of the Historical Centre of Zadar
Ivana Bilandžija
; Dubrovnik
Full text: english pdf 2.013 Kb
page 15-40
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cite
APA 6th Edition
Bilandžija, I. (2023). The Names of Accommodation and Food Service Establishments in the Linguistic Landscape of the Historical Centre of Zadar. SPONDE: Časopis za jezike, književnosti i kulture između dviju obala Jadrana / Rivista di lingue, letterature e culture tra le due sponde dell’Adriatico / A Journal of Languages, Literatures and Cultures between the two Adriatic coasts, 2 (1), 15-40. Retrieved from https://hrcak.srce.hr/306389
MLA 8th Edition
Bilandžija, Ivana. "The Names of Accommodation and Food Service Establishments in the Linguistic Landscape of the Historical Centre of Zadar." SPONDE: Časopis za jezike, književnosti i kulture između dviju obala Jadrana / Rivista di lingue, letterature e culture tra le due sponde dell’Adriatico / A Journal of Languages, Literatures and Cultures between the two Adriatic coasts, vol. 2, no. 1, 2023, pp. 15-40. https://hrcak.srce.hr/306389. Accessed 22 Nov. 2024.
Chicago 17th Edition
Bilandžija, Ivana. "The Names of Accommodation and Food Service Establishments in the Linguistic Landscape of the Historical Centre of Zadar." SPONDE: Časopis za jezike, književnosti i kulture između dviju obala Jadrana / Rivista di lingue, letterature e culture tra le due sponde dell’Adriatico / A Journal of Languages, Literatures and Cultures between the two Adriatic coasts 2, no. 1 (2023): 15-40. https://hrcak.srce.hr/306389
Harvard
Bilandžija, I. (2023). 'The Names of Accommodation and Food Service Establishments in the Linguistic Landscape of the Historical Centre of Zadar', SPONDE: Časopis za jezike, književnosti i kulture između dviju obala Jadrana / Rivista di lingue, letterature e culture tra le due sponde dell’Adriatico / A Journal of Languages, Literatures and Cultures between the two Adriatic coasts, 2(1), pp. 15-40. Available at: https://hrcak.srce.hr/306389 (Accessed 22 November 2024)
Vancouver
Bilandžija I. The Names of Accommodation and Food Service Establishments in the Linguistic Landscape of the Historical Centre of Zadar. SPONDE: Časopis za jezike, književnosti i kulture između dviju obala Jadrana / Rivista di lingue, letterature e culture tra le due sponde dell’Adriatico / A Journal of Languages, Literatures and Cultures between the two Adriatic coasts [Internet]. 2023 [cited 2024 November 22];2(1):15-40. Available from: https://hrcak.srce.hr/306389
IEEE
I. Bilandžija, "The Names of Accommodation and Food Service Establishments in the Linguistic Landscape of the Historical Centre of Zadar", SPONDE: Časopis za jezike, književnosti i kulture između dviju obala Jadrana / Rivista di lingue, letterature e culture tra le due sponde dell’Adriatico / A Journal of Languages, Literatures and Cultures between the two Adriatic coasts, vol.2, no. 1, pp. 15-40, 2023. [Online]. Available: https://hrcak.srce.hr/306389. [Accessed: 22 November 2024]
Abstract
This paper analyses the linguistic landscape of the
Zadar peninsula, starting from the assumption that
since the old town is a frequently visited tourist destination,
its linguistic landscape is driven by tourist
demand and affected by globalization. In order to
conduct this research, a corpus of 582 photographs
of public signs was collected between June and September
2019. The paper uses the quantitative approach
to examine a part of the mentioned corpus,
more precisely, 197 names of accommodation and
food service establishments. Approximately 54% of
the names are of foreign origin, predominantly English.
The frequent use of the English language in the
linguistic landscape of the Zadar historical centre
supports the generally accepted view of English as
a modern lingua franca. Standard Croatian and its
regional varieties are used in approximately 45% of
the names, except in the case of accommodation establishments,
where English is prevalent due to the
city’s orientation towards tourism.
Keywords
Zadar, linguistic landscape, globalization, commodification, tourism
Hrčak ID:
306389
URI
https://hrcak.srce.hr/306389
Publication date:
24.7.2023.
Article data in other languages:
italian
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