Original scientific paper
https://doi.org/10.30924/mjcmi.28.si.1
Understanding individual entrepreneurial orientation: A generational perspective
Emil Knezović
orcid.org/0000-0003-4840-8833
; International University of Sarajevo
Šejma Aydin
orcid.org/0000-0002-6452-1644
; International University of Sarajevo
Hamza Smajić
; International University of Sarajevo
Azra Bičo
orcid.org/0000-0002-9805-8790
; International University of Sarajevo
Abstract
Current research on entrepreneurial orientation is mostly from a firm-level perspective, focuses on developed countries, and recent studies treat entrepreneurial orientation as a uni-dimensional construct. Studies on entrepreneurial orientation from a generational perspective mostly use a comparison between two groups (young and old) and neglect the well-accepted classification of generational cohorts. This study therefore examines the individual dimensions of entrepreneurial orientation (risk-taking, innovativeness and proactivity) among the Baby Boomers, Generations X, Y, and Z in Bosnia and Herzegovina. Data were collected through a cross-sectional survey that yielded a sample of 1,082 adults from Bosnia and Herzegovina. One-way analysis of variance with Brown-Forsythe, Welch’s F, and least significant post-hoc tests were used to test the hypotheses. The results show some evidence that individual entrepreneurial orientation varies significantly between generations, at different levels of significance. Risk-taking generally decreases with older generations, as does innovativeness, except when comparing Generations X and Y, while proactiveness increases with older generations. The study provides valuable information for future entrepreneurs, business incubators and potential investors.
Keywords
Entrepreneurial orientation; Generational cohorts; Bosnia and Herzegovina
Hrčak ID:
309604
URI
Publication date:
1.11.2023.
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