Original scientific paper

The impact of air transport services on the level of loyalty of passengers

Samira Dedić ; Univerzitet u Tuzli, Ekonomski fakultet, Tuzla, BIH
Ermin Mujić ; Porezna uprava FBIH
Adis Puška orcid.org/0000-0003-3274-0188 ; Odjeljenje za javnu sigurnost Vlade Brčko distrikta BiH

Abstract

The overall aim of this research is to determine the intensity and direction of the influence of
air transport on the level of loyalty of tourist travellers. Four working hypotheses of the research were
tested and analysed in detail. The empirical research was conducted on the basis of the collection of
primary data by field research, using, using a highly structured survey questionnaire as a data collection
form thereby. Likert scale with five levels of agreement was used in the survey questionnaire. The
respondents were users of air transport services in Bosnia and Herzegovina. The research was conducted
at two international airports; Sarajevo and Tuzla. It covered four low-cost airline companies, specifically
Wizz Air, Pegasus Airlines, German wings and Norwegian Air Shuttle. In order to answer the set
research questions related to the intensity study and the direction of air transport influence on the level
of loyalty of tourist passengers, different ways and methods of data processing were used, all in
accordance with the established research problems.

Keywords

air transport services features, tourism passengers’ loyalty, correlation analysis, factor analysis, multiple regression analysis

Hrčak ID:

266032

URI

https://hrcak.srce.hr/266032

Publication date:

1.12.2021.

Article data in other languages: croatian

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