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Management : Journal of Contemporary Management Issues, Vol. 28 No. 2, 2023.

Preliminary communication

https://doi.org/10.30924/mjcmi.28.2.12

Ethnocentrism among consumers in selected central European countries: A detailed assessment of ethnocentric patterns

Hana Řezanková orcid id orcid.org/0000-0002-4131-5506 ; Prague University of Economics and Business, Faculty of Informatics and Statistics, Department of Statistics and Probability, Czech Republic
Vít Hinčica orcid id orcid.org/0000-0002-8591-632X ; Prague University of Economics and Business, Faculty of International Relations, Department of International Business, Czech Republic
Klaudia Macias orcid id orcid.org/0000-0002-9553-646X ; University of Warsaw, Faculty of Management, Republic of Poland
Dominika Jakubová ; Prague University of Economics and Business, Faculty of International Relations, Department of International Business, Czech Republic

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Abstract

By employing surveys, this paper aims to conduct a cross-national comparison of ethnocentric behaviour in three neighbouring countries in the Central European region. The level of ethnocentrism, expressed by a reduced CETSCALE, is measured and assessed using six demographic indicators and four products. Responses to the reduced CETSCALE show that Polish respondents are more ethnocentric than Czech and Slovak respondents and that Slovak respondents are more ethnocentric than Czech respondents. However, only the differences between Czechia and Slovakia, and between Czechia and Poland are statistically significant. The strongest level of ethnocentrism among Poles is also evident when analysing consumer opinions on the four selected products. As far as possible differences in the ethnocentric consumer behaviour of the population are concerned, the analysis revealed that age and permanent residence in the three selected countries are discriminating factors. The study is original in that it combines two levels of investigation and examines three neighbouring countries simultaneously.

Keywords

ethnocentrism; demographic indicators; perception; country of origin; Central Europe

Hrčak ID:

311859

URI

https://hrcak.srce.hr/311859

Publication date:

20.12.2023.

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