Review article

DIGITAL TRANSFORMATION: MULTIDISCIPLINARY CHANGE MANAGEMENT

Zijad Lugavić orcid.org/0009-0006-1808-8436
Azra Rožajac

Abstract

The digital transformation of business and society in the EU has enormous growth potential for the whole of Europe. The digital transformation of European economies and societies is accelerating, and entering the next phase, fueled by the fusion of technologies that are gradually erasing the boundaries between the physical, digital and biological spheres and pushing the boundaries of what computers are capable of doing. Digital transformation and the resulting business model innovation have fundamentally changed consumer expectations and behavior, putting enormous pressure on traditional companies and disrupting many markets. Therefore, the aim of this study is to highlight the multidisciplinary character of digital transformation from different aspects to help understand the concept of digital transformation, and to explore and identify transformation models and roadmaps for digital transformation according to I4.0 in the field of change management. Relying on the existing literature, three phases of digital transformation are identified in the paper: digitization, digitalization and digital transformation. The paper identifies and outlines growth strategies for digital companies, as well as the resources needed for successful digital transformation. The paper also presents models of digital transformation as a road map for its implementation. Finally, the research of previous works has provided a good basis for this work to provide a research program for stimulating and guiding future research in the field of digital transformation.

Keywords

: Digital transformation, multidisciplinary character, digitization

Hrčak ID:

313071

URI

https://hrcak.srce.hr/313071

Publication date:

6.1.2024.

Article data in other languages: croatian

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