Preliminary communication
https://doi.org/10.32914/mcpr.14.1.3
CHANGES IN APPROACHES TO RESEARCHING MASS MEDIA AND MEDIA TEXTS THROUGH DIFFERENT TIME AND CULTURAL FRAMEWORKS
Ivan Balabanić
; Faculty of Croatian Studies, University of Zagreb, Zagreb, Hrvatska
Abstract
This scientific paper provides a detailed analysis of theories on media information selection, exploring how various aspects within media organizations influence the selection and presentation of news. The focus is on three main approaches: gatekeeping theories, news value theories, and framing concepts. Gatekeeping theories examine the role of individuals within media houses (e.g., editors, journalists) who decide what content will be published. News value theories concentrate on the characteristics that make information attractive to the public, such as timeliness, geographical proximity, and the significance of events. Framing concepts deal with the interpretative frameworks through which media professionals select and shape information, relying on common social and cultural patterns. The paper emphasizes that no single approach can independently explain the complexity of media information choice. Integrating various theoretical approaches provides a richer insight into the mechanisms shaping media content, reflecting the complex dynamics between individual, institutional, content, and socio-cultural factors. Through this synthesis, the paper highlights the crucial role of media organizations in shaping information that reaches the public and their influence in shaping social and cultural narratives.
Keywords
gatekeeping; news value; framing; media organisation; social-cultural patterns
Hrčak ID:
313606
URI
Publication date:
30.9.2023.
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