Preliminary communication
https://doi.org/10.62366/crebss.2024.1.002
Performance analysis of the Croatian video game industry: Expansion amidst the COVID-19 pandemic
Berislav Žmuk
orcid.org/0000-0003-3487-1376
; University of Zagreb, Faculty of Economics and Business, Croatia
*
* Corresponding author.
Abstract
The Croatian video game industry demonstrated substantial growth amid the challenges posed by the COVID-19 pandemic. A descriptive statistics approach was utilized, encompassing all enterprises in the Croatian video game industry. Statistical tests for proportions significance were then applied to assess player satisfaction on the Steam platform with video games developed and/or published by the Croatian video game industry. The analysis indicated a concentration of the industry in Zagreb, accounting for 50% of enterprises and 77.4% of employees in 2022. Over the period from 2018 to 2022, total net profit surged from 4.95 million to €12.37 million. However, the average net profit per enterprise experienced a modest increase from €0.12 million to €0.15 million during the same period. Notably, 21% of enterprises maintained the highest AAA rating. County-level comparisons revealed insights into net profit, total revenue, and expenses. On Steam platform, players recommended remarkable 89% of video games developed or published by the Croatian industry.
Keywords
business performances; COVID-19; Croatia; video game industry
Hrčak ID:
318512
URI
Publication date:
28.6.2024.
Visits: 436 *