Original scientific paper
https://doi.org/10.56321/IJMBS.10.16.49
PARENTAL DECISIONS ABOUT BUYING FOOD FOR CHILDREN
Ružica Brečić
; University of Zagreb Faculty of Economics & Business, Zagreb, Croatia
Anamari Katanušić
; Kaufland k.d., Zagreb, Croatia
Abstract
Parental decisions about food purchases are crucial for shaping children’s dietary habits but are often influenced by external factors. This study examines the impact of various factors on par-ents' food purchasing decisions for their children. The methodology included analyzing two shopping scenarios and surveying parental attitudes toward everyday purchasing decisions with a sample of 60 parents. The scenario analysis revealed that parents adjust their priorities depend-ing on the situation and context. Healthy foods are purchased to support children’s health and upbringing, but high prices often discourage such purchases. Conversely, unhealthy foods are frequently chosen to appease children’s demands, reduce stress, and expedite the shopping pro-cess. The findings indicate that food prices significantly influence the choice of healthy prod-ucts, children have a strong impact on the selection of sweets and snacks, and stressed parents are more likely to yield to their children's preferences. These results provide valuable insights for developing effective policies and strategies to promote healthier family dietary habits.
Keywords
parents and food purchasing; family dietary habits; children's influence; food prices
Hrčak ID:
323482
URI
Publication date:
10.12.2024.
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