Short communication, Note
https://doi.org/10.37741/t.74.1.10
Second Home Tourism and Crisis Communication: Communication Preferences and Risk Awareness in Sweden
Ulrika Åkerlund
; Center for Geomedia Studies, Karlstad University, Karlstad, Sweden
Sol Agin
orcid.org/0000-0003-0860-9841
; Center for Geomedia Studies, Karlstad University, Karlstad, Sweden
Gijsbert Hoogendoorn
; Geography, Environmental Management and Energy Studies, University of Johannesburg, Johannesburg, South Africa
Abstract
Crisis is an inherent feature of contemporary societies; hence, risk awareness and crisis preparedness have become important in planning strategies. A crucial component that has emerged is the need for crisis communication and investigations to promote and involve communication by various local groups. One such group is second-home tourists, who are commonly well-integrated socially into local communities in the Nordic countries. However, the knowledge and inclusion of second-home tourists in planning strategies, including risk preparedness, requires improvement in local jurisdictions. Second-home communities are diverse, implying that efficient crisis communication needs to account for the place-specific characteristics of these temporary population groups. This short communication presents results from a survey on crisis-communication preferences and behaviour among second-home owners in Sweden. We explore how second-home owners communicate from their second home, to what extent they are aware of risks, and how they view the role of communication in a potential crisis.
Keywords
second homes; crisis communication; communication behaviour; risk awareness; crisis preparedness
Hrčak ID:
343720
URI
Publication date:
23.1.2026.
Visits: 386 *