Original scientific paper
https://doi.org/10.37741/t.74.2.1
Adoption of ChatGPT for Travel: An Integrated Model of the Extended Technology Acceptance Model, the Theory of Planned Behaviour and Word of Mouth
Halime Dinç
; Faculty of Sports Sciences, Department of Recreation Afyon Kocatepe University, Afyon, Turkey
Bülent Gürbüz
orcid.org/0009-0008-0977-9838
; Faculty of Sport Sciences, Ankara University, Ankara, Turkey
Mehmet Tahir Dursun
orcid.org/0000-0003-3907-2469
; Faculty of Tourism, Pamukkale University, Denizli, Turkey
*
Metin Argan
; Faculty of Sports Sciences, Department of Sports Management Eskişehir Technical University, Eskişehir, Turkey
Mehpare Tokay Argan
; Faculty of Applied Sciences, Bilecik Seyh Edebali University, Bilecik, Turkey
Funda Koçak
; Faculty of Sport Sciences, Ankara University, Ankara, Turkey
* Corresponding author.
Abstract
ChatGPT, a user-based technology, has gained popularity in the tourism industry due to its human-like interaction capabilities. This study investigates the adoption of ChatGPT for travel and aims to address these gaps by integrating the extended technology acceptance model, the theory of planned behaviour, and word of mouth into a comprehensive model. The data were collected from ChatGPT users for travel, using an online questionnaire. Structural equation modelling was applied to the proposed model. The direct and indirect effects between perceived usefulness, perceived ease of use, attitude, behavioural intention, subjective norm, trust, and word of mouth were identified.
Keywords
ChatGPT; extended technology acceptance model; theory of planned behaviour,word of mouth; travel
Hrčak ID:
346267
URI
Publication date:
14.4.2026.
Visits: 357 *