Original scientific paper
https://doi.org/10.17559/JF-2026040000048
THE IMPACT OF BUSINESS ETHICS ON EMPLOYEE MOTIVATION
Anica Vukašinović
; University of Slavonski Brod, Trg I. B. Mažuranić 2, 35000 Slavonski Brod, Croatia
*
Tajana Vojvodić
; University of Slavonski Brod, Trg I. B. Mažuranić 2, 35000 Slavonski Brod, Croatia
* Corresponding author.
Abstract
Business ethics and employee motivation are closely interrelated components that directly influence organizational efficiency, employee satisfaction, and overall business performance. Ethical business practices foster trust, a sense of fairness, and concern for the individuals, all of which are key drivers of high employee motivation.
The empirical part of this paper presents a study conducted on the attitudes of respondents in the Republic of Croatia regarding the implementation of business ethics in organizational operations, as well as the key ethical factors influencing employee motivation. The aim of this paper is to determine the impact of individual ethical factors on employee motivation toward greater efficiency. Descriptive statistical and analytical methods were employed in the preparation of this paper. Quantitative data were collected through a structured questionnaire, while descriptive statistical analysis was used for data processing, summarization, and graphical presentation. The results indicate that the organizational ethical factor, particularly working conditions, represent the key drivers of employee motivation toward greater efficiency Finally, the research findings are summarized and recommendations for future research are provided.
Keywords
motivation, business ethics, employee satisfaction, efficiency
Hrčak ID:
352821
URI
Publication date:
31.10.2026.
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