Izvorni znanstveni članak
Marketing of Professional and Financial Services in Croatia
Đurđana Ozretić Došen
orcid.org/0000-0001-5976-5866
; Faculty of Economics and Business, University of Zagreb, Zagreb, Croatia
Tanja Kesić
; Faculty of Economics and Business, University of Zagreb, Zagreb, Croatia
Jozo Previšić
; Faculty of Economics and Business, University of Zagreb, Zagreb, Croatia
Sažetak
Based on sample survey of professional and financial service companies in Croatia, in this article, the authors try to analyse their marketing orientation in business practices. With the help of the data they assess the extent of companies’ understanding of usefulness of marketing — concepts, methods and techniques — in their daily operations.
Ključne riječi
marketing of services; professional services; financial services
Hrčak ID:
34405
URI
Datum izdavanja:
1.11.1999.
Posjeta: 1.257 *