Original scientific paper

PROMOTION TOOLS USED BY HOUSEHOLD DEALING WITH FARM TOURISM IN THE KUJAWY AND POMERANIE PROVINCES OF POLAND

Małgorzata ZAJDEL ; Faculty of Management, University of Technology and Life Sciences in Bydgoszcz, Poland
Małgorzata MICHALCEWICZ ; Faculty of Management, University of Technology and Life Sciences in Bydgoszcz, Poland

Abstract

The aim of article was to show the importance of information technology in a farm tourism household. The research focused on the use of internet tools for self-development and promotion. It has been concluded that in spite of availability of many tools and technology, the promotion potential of farms in Kujawsko-Pomorskie region is not fully exercised. Thus, development of some districts could be affected.

Keywords

farm tourism household; information technology; Internet tools; promotion

Hrčak ID:

38094

URI

https://hrcak.srce.hr/38094

Publication date:

16.3.2009.

Article data in other languages: polish

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