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PROMOTION TOOLS USED BY HOUSEHOLD DEALING WITH FARM TOURISM IN THE KUJAWY AND POMERANIE PROVINCES OF POLAND
Małgorzata ZAJDEL
; Faculty of Management, University of Technology and Life Sciences in Bydgoszcz, Poland
Małgorzata MICHALCEWICZ
; Faculty of Management, University of Technology and Life Sciences in Bydgoszcz, Poland
Sažetak
The aim of article was to show the importance of information technology in a farm tourism household. The research focused on the use of internet tools for self-development and promotion. It has been concluded that in spite of availability of many tools and technology, the promotion potential of farms in Kujawsko-Pomorskie region is not fully exercised. Thus, development of some districts could be affected.
Ključne riječi
farm tourism household; information technology; Internet tools; promotion
Hrčak ID:
38094
URI
Datum izdavanja:
16.3.2009.
Posjeta: 1.241 *