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MediAnali : International scientific journal of media, journalism, mass communication, public relations, culture and society, Vol. 3 No. 6, 2009.

Review article

Credibility – The Base of Media Activity

Ante Gavranović

Full text: croatian pdf 533 Kb

page 121-132

downloads: 1.257

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Abstract

Credibility in communication is a very significant element of business (and any
other) policy and it becomes a key success factor.
Lies, cover-ups, manipulation and showing nothing but “a good side of story”
are designated by professionals as credibility “killers”. The role of public relations in
creating media is constantly growing and there is a latent danger of press content,
particularly specialized ones, to become filled with PR material. The relation between
media and PR is constantly changing and getting new forms; thus it is very important to
keep controlling those inter-relations as they could become their own opposition.
Moreover, there are efforts for PR to become too important in entire media space.

Keywords

credibility; media; PR; communication; new social values

Hrčak ID:

44537

URI

https://hrcak.srce.hr/44537

Publication date:

18.12.2009.

Article data in other languages: croatian

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