Review article

Transformations in Cultural Institutions − Contemporary Museum Destinations and Influences of Industrial Branding Values

Aleksandar Homadovski

Abstract

The framework of the paper is made by the perception of culture as one of the driving forces behind social development in the transition from information society to design cultures. The paper’s purpose is to give an overview of the influence transformation has on cultural institutions with an emphasis on programmes in museums, galleries and libraries. The conclusion is that transformations of some cultural institutions into contemporary and branded museum destinations become part of museology which thereby respects globalisation
and ensures the sustainability of culture, its universal values, values of local communities, their knowledge and heritage.

Keywords

product identity (branding); culture; museum; technical museum; museum management

Hrčak ID:

45366

URI

https://hrcak.srce.hr/45366

Publication date:

21.12.2009.

Article data in other languages: croatian

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