Business Excellence, Vol. 4 No. 2, 2010.
Professional paper
BUSINESS STRATEGY OF HIGH PROFESSIONAL EDUCATION INSTITUTIONS
Dubravka Krivačić
orcid.org/0000-0002-2830-655X
; Polytechnic of Karlovac
Abstract
In modern socitety the goal of every high educatin institution is creating human
capital as a basis for a effi cient economy and economy of good quality, where high professional
education play a key role. Today, a certain level of formal education and professional
knowledge are implying high professional education as necessary for participation on the
labour market. Because of that strategic planning and decision making are necessary for
every high professional education institution. Th e key for insure the quality of education
service and reaching and maintaining competitiveness on the market are their awareness
of the importance of application principles and strategies of modern management. High
professional education institutions have to strengthening their core competences and creating
reserve plans for the future if they want to achieve success in the industry of education
in long terms.
Keywords
high professional education institutions; business strategy; core competences; quality; competitiveness
Hrčak ID:
60703
URI
Publication date:
10.10.2010.
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