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Original scientific paper

Double Image Design in Newspaper Production

Mario Barišić ; Faculty of Philosophy, University of Josip Juraj Strossmayer, Osijek, Croatia
Klaudio Pap ; Faculty of Graphic Arts University of Zagreb, Zagreb, Croatia
Ivana Žiljak Stanimirović ; Faculty of Graphic Arts University of Zagreb, Zagreb, Croatia
Vilko Žiljak ; Faculty of Graphic Arts University of Zagreb, Zagreb, Croatia


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Abstract

In the high circulation production of daily newspapers, a double image, double information is set under the rules of Infraredesign theory (Pap et al, 2010). The management of visible and near infrared is posted with process colors for color setting configured for conventional newspaper print. The place of imprint that has delimited information in vs (Visible Spectrum) and nir (Near InfraRed) is called “a print with an infrared effect,” or conditionally “a print with infrared colors.” Daily newspapers, as massive carriers of information made by printing technique, are receiving a new form of presentation: printed image with a built-in invisible image.

Keywords

Infraredesign; Newspaper Production

Hrčak ID:

64052

URI

https://hrcak.srce.hr/64052

Publication date:

31.1.2011.

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