Original scientific paper

CONSUMER ATTITUDES AND BEHAVIOUR RELATED TO FAST FOOD

Damir Kovačić ; Agronomski fakultet Sveučilišta u Zagrebu, Zagreb, Hrvatska
Martina Džigumović ; Nadvina 12 a, Zagreb

Abstract

A survey was conducted on a sample of 100 respondents regarding the consumption of fast food on the Zagreb market. Results of the research show that respondents are familiar with the meaning of the term “fast food”. Most respondents have a negative attitude to fast food and are worried about its influence on health. Despite the negative attitude most respondents visit McDonald’s restaurants. The biggest advantages of fast food are fast service and tasty and attractive products. The most important motives for visiting McDonald’s are convenience, cleanliness, taste of the food and food safety.

Keywords

consumption; attitudes; fast food; McDonald’s

Hrčak ID:

64220

URI

https://hrcak.srce.hr/64220

Publication date:

21.1.2011.

Article data in other languages: croatian

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