Preliminary communication
https://doi.org/10.20867/thm.15.2.3
The features of the naturist camping market
Dora Smolčić Jurdana
; University of Rijeka, Faculty of Tourism and Hospitality Management, Opatija, Croatia,
Ines Milohnić
; University of Rijeka, Faculty of Tourism and Hospitality Management, Opatija, Croatia,
Josipa Cvelić Bonifačić
; Valamar d.o.o., Croatia
Abstract
This report examines the characteristics, the current situation and the perspectives of the European naturist camping market with the aim of defining future strategies and tactics for further development in this field. The first part engages with the definition of naturism, its historical evolution and the system of European demand for naturism by looking at the main European naturist associations, clubs and largest specialised tour operators and tour agencies. Additionally, this thesis examines the direction of the naturist offer over the past 10 years in Europe and Croatia. By means of a comparative analysis of the characteristics of the Croatian demand for camping and
Croatian demand for naturist camping, trends, similarities and differences between the two were established. On the basis of this research, the CARE method was used, which provides guidance on how to Create, Amplify, Reduce and Eliminate certain aspects of the supply of naturism in order to define future strategies and tactics for achieving competitiveness on the naturist market.
Keywords
naturism; naturist demand; naturist camping market; management
Hrčak ID:
64634
URI
Publication date:
10.12.2009.
Visits: 2.688 *