Tehnički glasnik, Vol. 18 No. 2, 2024.
Prethodno priopćenje
https://doi.org/10.31803/tg-20240419155628
Climate Friendly Transport: A Study on Sustainable Trade Logistics in Multi-Channel Retail based on a Survey of Floristry Retailers in Germany
Daniela Ludin
orcid.org/0000-0002-3854-5060
; Faculty of Economics, Heilbronn University of Applied Sciences, Bildungscampus, 74076 Heilbronn, Germany
*
Marc Buchheit
; Faculty of Management and Sales, Heilbronn University of Applied Sciences, Ziegeleiweg 4, 74523 Schwaebisch Hall, Germany
Erika Mueller
; Sustainability Department, Heilbronn University of Applied Sciences, Bildungscampus, 74076 Heilbronn, Germany
Wanja Wellbrock
orcid.org/0000-0002-4882-029X
; Faculty of Economics, Heilbronn University of Applied Sciences, Bildungscampus, 74076 Heilbronn, Germany
* Autor za dopisivanje.
Sažetak
Retail is currently in a state of upheaval due to digitalization and the associated booming online trade. Sales figures in stationary retail are stagnating. Online trading offers advantages through convenience and quick availability that customers no longer do not want to miss. Due to climate change, retailers and customers have changed their mind set towards more sustainability. Consumers are increasingly demanding sustainable products, so retailers must act appropriately to be both digital and climate-friendly in the future. The aim of this exploratory study is to use the example of floristry retailers to analyze whether they are growing with digitalization and whether they are taking sustainable initiatives to act as climate-friendly as possible. In addition, the florists' whole value chain is examined for climate friendliness. The results of the exploratory online survey of 68 floristry businesses in Germany show that both digitalization as well as climate and sustainability awareness play a significant role in floristry retail.
Ključne riječi
Climate Friendly Transport; Commercial Business Administration; Floristry Retail; Multi-Channel Retail; Sustainability Management; Sustainable Trade Logistics
Hrčak ID:
316911
URI
Datum izdavanja:
31.5.2024.
Posjeta: 83 *