Izvorni znanstveni članak
https://doi.org/10.59014/JEAJ9885
Audience development in European capitals of culture
Igor Mavrin
Sažetak
Audience development within the European Capitals of Culture(ECoC) programme has undergone a significant evolution—from an elitist,tourism-driven model to one based on participation, co-creation, and culturaldemocracy. This paper analyses the transformation of this concept acrossvarious phases of the ECoC initiative, with particular attention to the shiftfrom passive consumers to active co-creators of cultural content. The researchis grounded in theoretical frameworks of cultural participation and digitalinnovation, supported by a meta-analysis of ECoC bid books (2020–2029).Key trends such as decentralisation, inclusion, digital transformation, and civicengagement are highlighted, with emphasis on the roles of youth and localidentity. Audience development is thus reframed as a mechanism for socialcohesion and cultural transformation.
Ključne riječi
cultural democracy; cultural participation; cultural management; digital transformation in culture; co-creation
Hrčak ID:
341132
URI
Datum izdavanja:
15.12.2025.
Posjeta: 330 *