Polytechnic and design, Vol. 13 No. 2, 2025.
Conference paper
https://doi.org/10.19279/TVZ.PD.2025-13-2-14
INFRAREDESIGN® AS AN ELEMENT OF GROUP IDENTITY
Igor Dobrača
orcid.org/0000-0001-7189-2294
; Juraj Dobrila University in Pula, Pula, Croatia
*
Irena Miletić
orcid.org/0009-0007-8233-2162
; University in Rijeka, Faculty of Humanities and Social Sciences, Rijeka, Croatia
*
Nataša Peteh
; Juraj Dobrila Elementary School in Rovinj, Rovinj, Croatia
*
* Corresponding author.
Abstract
From the perspective of social psychology and social identity theory, an interest group can be defined as a dynamic subculture made up of several people in mutual dependence and interaction who share a common goal. The aforementioned group characteristics build and maintain group cohesiveness among its members - depending on the type of interest, and belonging to a group enables individuals to build their own identity through the group's identity and satisfy certain needs. What makes interest groups different are the specific features that create the group identity of each group, such as the type of activity, type and style of clothing, verbal and non-verbal communication style, attitudes and values of the group, their vision and mission, and graphic features such as design, logo and slogan. Reflecting the group's group identity and belonging to that group, graphic features are also a means by which interest groups strengthen and expand their visibility in the public. Therefore, more and more groups have the need to protect their graphic features, and thus their group identity, in which infrared design can play a significant role.
Keywords
infrared design; group identity; group characteristics; interest; logo
Hrčak ID:
344929
URI
Publication date:
21.10.2025.
Visits: 224 *