Informatologia, Vol. 47 No. 4, 2014.
Izvorni znanstveni članak
MEDIA STUDY ON CORRELATION CONNECTION BETWEEN “LIKES” AND „VISUAL ELEMENTS OF FORM“ IN COMMUNICATION CONTENT PERCEPTION ON FACEBOOK
Mario Plenković
; Hrvatsko komunikološko društvo, Zagreb, Hrvatska
Darja Kupinić Gusčić
; Hrvatsko komunikološko društvo, Zagreb, Hrvatska
Slobodan Hadžić
; Hrvatsko komunikološko društvo, Zagreb, Hrvatska
Sažetak
Investigating the role of visual elements the authors are postulating visual elements influence on perception of the content and, consequentially, the activity of participants on Facebook pages. The authors also examine the relation between post “likes” and reach on an analysed sample, demonstrating in the process the existence of other elements which may influence the observed phenomenon and suggesting potential directions for future research. Research results confirm the prevailing importance of content’s relevance to the user’s interests compared to its visual presence, as well as the existence of a slight correspondence between reach and the number of “likes”.
Ključne riječi
Communication Science; media; visual communication; Facebook; visual elements of form; social networks
Hrčak ID:
133660
URI
Datum izdavanja:
31.12.2014.
Posjeta: 2.226 *