Pregledni rad
https://doi.org/10.20867/thm.8.1-2.16
M.I.C.E. - SUCCESS FACTORS AND OPPORTUNITIES
Christian Dörfler
; Round Table Konferenzhotels, Wien, Austria
Sažetak
M.I.C.E economy (Meeting, Incentive, Convention, Event) in Europe plays an important role in the earnings of the hotel industries. Convention guests are favorites of regional managers, as their daily spending greatly exceeds that of holiday guests. A growing number of enterprises, ranging from convention hotels to various event agencies, are striving to gain a footing in this market. This paper seeks to provide a comprehensive
conceptual definition for the various types of events. It also provides a detailed analysis of the situation of the European and Austrian markets with regard to the Croatian tourist industry.
Ključne riječi
M.I.C.E.; Meeting; Incentive; Convention; Event, Austria
Hrčak ID:
181889
URI
Datum izdavanja:
30.12.2002.
Posjeta: 1.863 *