Izvorni znanstveni članak
Effect of Information about Animal Feeding on Consumer Acceptability of Sausages from Turopolje Pig Breed
Marija Cerjak
orcid.org/0000-0003-0696-4364
; University of Zagreb, Faculty of Agriculture, Svetošimunska c. 25, HR-11000 Zagreb
Mario Petrčić
; University of Zagreb, Faculty of Agriculture, Svetošimunska c. 25,
Danijel Karolyi
orcid.org/0000-0003-0409-9071
; University of Zagreb, Faculty of Agriculture, Svetošimunska c. 25,
Sažetak
The aim of this study was to examine the influence of information about pig feeding (conventional vs. acorn-fed) on consumer acceptability and probability of purchase of sausages made from local Turopolje pig breed. The study was conducted on a sample of 135 respondents using three step procedures: hedonic test in conditions, evaluation of expected preferences and informed hedonic test. Results showed that in the blind test sausage from conventionally-fed pigs were rated higher, but in the expectancy test the consumers had better perception for sausages made of acorn-fed pigs. A significant assimilation effect was noticed for sausage made of acorn-fed pigs; information about acorn feeding increased consumers’ actual acceptance and probability of sausage purchase. However, information on conventional feeding did not influence consumers’ acceptance and probability of sausage purchase in informed vs. blind test. It is concluded that information on traditional feeding with acorn can be used as an influential marketing tool for Turopolje pig breed products.
Ključne riječi
Turopolje pig breed; sausage; acorn; sensory tests; consumer expectations
Hrčak ID:
191812
URI
Datum izdavanja:
18.12.2017.
Posjeta: 1.077 *