Pregledni rad
https://doi.org/10.38190/ope.12.1.2
Entrepreneurship and innovation in service industries
Zorica Krželj-Čolović
orcid.org/0000-0001-9967-9102
; Sveučilište u Dubrovniku
Iris Mihajlović
orcid.org/0000-0002-2991-176X
; Sveučilište u Dubrovniku
Sažetak
Research supported by authors dealing with the issue of innovation in the field of service activities has only in recent years recorded a significant share in relation to the results of the same outside of this domain, as evidenced by both foreign and domestic sources. According to some theorists, innovation studies in service industries are still in their development phase and at the same time intertwined, finding their place in the areas of strategic planning, marketing, hospitality, service quality and application of digital tools and business platforms that facilitate business. Terminological delimitations of innovations define their primary role in four basic areas that find theoretical and scientific support in that group of authors who define the basic idea according to a particular modality. Furthermore, the aim of the research is to point out the significance of the application of innovative tools in service industries based on the practices and experiences indicated by the available secondary sources. Knowledge transfer and acquisition of competencies in a competitive environment certainly requires training in work-intensive activities such as service activities, not only in the field of skills and communication in the internal environment, but also adaptation of business models to market trends that test enterprise competitiveness through innovation.
Ključne riječi
service industries; innovation; knowledge; education
Hrčak ID:
279727
URI
Datum izdavanja:
28.6.2022.
Posjeta: 1.699 *