Izvorni znanstveni članak
https://doi.org/10.1080/1331677X.2022.2164325
Enhancing green radical product innovation through sustainable entrepreneurship orientation and sustainable market orientation for sustainable performance: managerial implications from sports goods manufacturing enterprises of China
Yu Han
Qun Niu
Sažetak
In the scenario of grappling the ecological threats and challenges,
when the organizations have entrepreneurial and market orientations,
they will make the organizations innovate their product
offering in accordance with sustainability principles, whereas it
will also assist them in excelling towards achieving a higher level
of sustainable performance. Hence, the current study explores the
role of sustainable entrepreneurial and market orientations in
improving innovation and sustainability, in the context of Sports
manufacturing organizations belonging to China. Through the
survey methodology, the current study analyzed the data from
318 professionals from Chinese sports manufacturing companies,
upon which ‘Partial Least Squares-Structural Equation Modeling’ is
applied for hypotheses testing. The analysis results in a positive
association of ‘Sustainable Entrepreneurship Orientation’ and
‘Sustainable Market Orientation’ with ‘Green Radical Product
Innovation’ and all of the three elements of Sustainable
Performance. In addition, ‘Green Radical Product Innovation’ is
also reported to increase all three elements of Sustainable
Performance. Based on the findings, the sports manufacturing
organizations are recommended to re-visit their organizational
strategies by incorporating the elements of sustainability in
their objectives.
Ključne riječi
Green radical product innovation; entrepreneurship orientation; market orientation; sustainable performance; sports; China
Hrčak ID:
319254
URI
Datum izdavanja:
12.1.2023.
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