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ETHNIC BELONGING AS A PREDICTOR OF CONSUMERS’ ANIMOSITY IN MULTICULTURAL COMMUNICATIONAL CONTEXT OF POSTWAR BOSNIA AND HERZEGOVINA

Marija Čutura ; Faculty of Economics, University of Mostar, Mostar, Bosnia and Herzegovina

Puni tekst: hrvatski, pdf (346 KB) str. 115-123 preuzimanja: 411* citiraj
APA 6th Edition
Čutura, M. (2011). ETNIČKA PRIPADNOST KAO PREDIKTOR POTROŠAČKE ODBOJNOSTI U MULTIKULTURNOM KOMUNIKACIJSKOM KONTEKSTU POSLIJERATNE BOSNE I HERCEGOVINE. Informatologia, 44 (2), 115-123. Preuzeto s https://hrcak.srce.hr/70971
MLA 8th Edition
Čutura, Marija. "ETNIČKA PRIPADNOST KAO PREDIKTOR POTROŠAČKE ODBOJNOSTI U MULTIKULTURNOM KOMUNIKACIJSKOM KONTEKSTU POSLIJERATNE BOSNE I HERCEGOVINE." Informatologia, vol. 44, br. 2, 2011, str. 115-123. https://hrcak.srce.hr/70971. Citirano 21.10.2019.
Chicago 17th Edition
Čutura, Marija. "ETNIČKA PRIPADNOST KAO PREDIKTOR POTROŠAČKE ODBOJNOSTI U MULTIKULTURNOM KOMUNIKACIJSKOM KONTEKSTU POSLIJERATNE BOSNE I HERCEGOVINE." Informatologia 44, br. 2 (2011): 115-123. https://hrcak.srce.hr/70971
Harvard
Čutura, M. (2011). 'ETNIČKA PRIPADNOST KAO PREDIKTOR POTROŠAČKE ODBOJNOSTI U MULTIKULTURNOM KOMUNIKACIJSKOM KONTEKSTU POSLIJERATNE BOSNE I HERCEGOVINE', Informatologia, 44(2), str. 115-123. Preuzeto s: https://hrcak.srce.hr/70971 (Datum pristupa: 21.10.2019.)
Vancouver
Čutura M. ETNIČKA PRIPADNOST KAO PREDIKTOR POTROŠAČKE ODBOJNOSTI U MULTIKULTURNOM KOMUNIKACIJSKOM KONTEKSTU POSLIJERATNE BOSNE I HERCEGOVINE. Informatologia [Internet]. 2011 [pristupljeno 21.10.2019.];44(2):115-123. Dostupno na: https://hrcak.srce.hr/70971
IEEE
M. Čutura, "ETNIČKA PRIPADNOST KAO PREDIKTOR POTROŠAČKE ODBOJNOSTI U MULTIKULTURNOM KOMUNIKACIJSKOM KONTEKSTU POSLIJERATNE BOSNE I HERCEGOVINE", Informatologia, vol.44, br. 2, str. 115-123, 2011. [Online]. Dostupno na: https://hrcak.srce.hr/70971. [Citirano: 21.10.2019.]

Sažetak
The concept of consumers’ animosity Klein, Ettenson and Morris (1998, 90) defined as remaining of the antipathy connected to previous or ongoing military, political or economic events. The consumers’ animosity in Bosnia and Herzegovina (B&H) was researched on a representative sample (n=1000) using a pull questionnaire method at the state level. The methodological approach to animosity is based on personal perception of the examinees on the role of considered countries in the war in B&H. The countries considered in this research are also the most important foreign trade partners of B&H: Croatia, Serbia and the EU as a region. The results of this research show that the citizens of B&H country, who belong to different ethnic groups, disagree on the matter of the role of considered countries in the war in B&H. It was also found that in the case of consumers’ animosity ethnic belonging in multicultural context of B&H has determinant role. Ethnic belonging has great influences on the level and direction of consumers’ animosity as well as on evaluation of considered countries and their products from the perspective of consumers’ animosity.

Ključne riječi
consumers’ animosity; ethnic belonging; product evaluation; willingness to buy

Hrčak ID: 70971

URI
https://hrcak.srce.hr/70971

[hrvatski]

Posjeta: 677 *