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Effect size measurement in functional milk product marketing

Karmen Pažek   ORCID icon orcid.org/0000-0002-7798-4330 ; Dept. of Agricultural Economics and Rural Development, Faculty of Agriculture and Life Sciences Maribor, Pivola 10, 2311 Hoče, Slovenia
Črtomir Rozman
Jernej Turk
Darja Majkovič
Sebjan Hari
Matej Kolenko
Sašo Pamič
Jernej Prišenk

Puni tekst: engleski, pdf (804 KB) str. 341-347 preuzimanja: 846* citiraj
APA 6th Edition
Pažek, K., Rozman, Č., Turk, J., Majkovič, D., Hari, S., Kolenko, M., ... Prišenk, J. (2011). Effect size measurement in functional milk product marketing. Mljekarstvo, 61 (4), 341-347. Preuzeto s https://hrcak.srce.hr/75430
MLA 8th Edition
Pažek, Karmen, et al. "Effect size measurement in functional milk product marketing." Mljekarstvo, vol. 61, br. 4, 2011, str. 341-347. https://hrcak.srce.hr/75430. Citirano 08.12.2021.
Chicago 17th Edition
Pažek, Karmen, Črtomir Rozman, Jernej Turk, Darja Majkovič, Sebjan Hari, Matej Kolenko, Sašo Pamič i Jernej Prišenk. "Effect size measurement in functional milk product marketing." Mljekarstvo 61, br. 4 (2011): 341-347. https://hrcak.srce.hr/75430
Harvard
Pažek, K., et al. (2011). 'Effect size measurement in functional milk product marketing', Mljekarstvo, 61(4), str. 341-347. Preuzeto s: https://hrcak.srce.hr/75430 (Datum pristupa: 08.12.2021.)
Vancouver
Pažek K, Rozman Č, Turk J, Majkovič D, Hari S, Kolenko M i sur. Effect size measurement in functional milk product marketing. Mljekarstvo [Internet]. 2011 [pristupljeno 08.12.2021.];61(4):341-347. Dostupno na: https://hrcak.srce.hr/75430
IEEE
K. Pažek, et al., "Effect size measurement in functional milk product marketing", Mljekarstvo, vol.61, br. 4, str. 341-347, 2011. [Online]. Dostupno na: https://hrcak.srce.hr/75430. [Citirano: 08.12.2021.]

Sažetak
The paper presents the application possibility of “Effect size” and Cohen’s-d index in the case of introduction of new milk products on the market. The field and online survey were used to establish the potential interest of final consumers for new functional food product of dairy company in Slovenia - milk with phytosterols additives. Two techniques possibilities of Cohen-d index were calculated; manual and using the Cohen’s-d calculator. Further, the application is focused on two main questions in survey regarding observed problem: 1) Would you buy milk with phytosterols additives, which scientifically proven lowers concentration of cholesterol in blood? 2) Would you pay for it at a higher price? The sample includes 419 surveys, 150 surveys were conducted on field (control group) and 269 surveys were provided online (experimental group). The Cohen’s-d index (d) results show by using manual and Cohen’s-d calculator for both groups “small” effect (d=0.35, i.e. d=0.34 ), and “zero or near zero” effect (d=0.15, i.e.= 0.15) when deciding to buy new milk product.

Ključne riječi
effect size; Cohen’s-d index; functional food; milk

Hrčak ID: 75430

URI
https://hrcak.srce.hr/75430

[hrvatski]

Posjeta: 1.569 *