Effect size measurement in functional milk product marketing
; Dept. of Agricultural Economics and Rural Development, Faculty of Agriculture and Life Sciences Maribor, Pivola 10, 2311 Hoče, Slovenia
Črtomir Rozman Jernej Turk Darja Majkovič Sebjan Hari Matej Kolenko Sašo Pamič Jernej Prišenk
APA 6th Edition Pažek, K., Rozman, Č., Turk, J., Majkovič, D., Hari, S., Kolenko, M., ... Prišenk, J. (2011). Effect size measurement in functional milk product marketing. Mljekarstvo, 61 (4), 341-347. Preuzeto s https://hrcak.srce.hr/75430
MLA 8th Edition Pažek, Karmen, et al. "Effect size measurement in functional milk product marketing." Mljekarstvo, vol. 61, br. 4, 2011, str. 341-347. https://hrcak.srce.hr/75430. Citirano 26.01.2021.
Chicago 17th Edition Pažek, Karmen, Črtomir Rozman, Jernej Turk, Darja Majkovič, Sebjan Hari, Matej Kolenko, Sašo Pamič i Jernej Prišenk. "Effect size measurement in functional milk product marketing." Mljekarstvo 61, br. 4 (2011): 341-347. https://hrcak.srce.hr/75430
Harvard Pažek, K., et al. (2011). 'Effect size measurement in functional milk product marketing', Mljekarstvo, 61(4), str. 341-347. Preuzeto s: https://hrcak.srce.hr/75430 (Datum pristupa: 26.01.2021.)
Vancouver Pažek K, Rozman Č, Turk J, Majkovič D, Hari S, Kolenko M i sur. Effect size measurement in functional milk product marketing. Mljekarstvo [Internet]. 2011 [pristupljeno 26.01.2021.];61(4):341-347. Dostupno na: https://hrcak.srce.hr/75430
IEEE K. Pažek, et al., "Effect size measurement in functional milk product marketing", Mljekarstvo, vol.61, br. 4, str. 341-347, 2011. [Online]. Dostupno na: https://hrcak.srce.hr/75430. [Citirano: 26.01.2021.]
Sažetak The paper presents the application possibility of “Effect size” and Cohen’s-d index in the case of introduction of new milk products on the market. The field and online survey were used to establish the potential interest of final consumers for new functional food product of dairy company in Slovenia - milk with phytosterols additives. Two techniques possibilities of Cohen-d index were calculated; manual and using the Cohen’s-d calculator. Further, the application is focused on two main questions in survey regarding observed problem: 1) Would you buy milk with phytosterols additives, which scientifically proven lowers concentration of cholesterol in blood? 2) Would you pay for it at a higher price? The sample includes 419 surveys, 150 surveys were conducted on field (control group) and 269 surveys were provided online (experimental group). The Cohen’s-d index (d) results show by using manual and Cohen’s-d calculator for both groups “small” effect (d=0.35, i.e. d=0.34 ), and “zero or near zero” effect (d=0.15, i.e.= 0.15) when deciding to buy new milk product.