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Pregledni rad
https://doi.org/10.5673/sip.50.1.3

Consumer Capitalism: Era of the Manufacturing of Consumer Desire

Hajrudin Hromadžić   ORCID icon orcid.org/0000-0002-2176-6465 ; Filozofski fakultet u Rijeci, Odsjek za kulturalne studije, Rijeka, Hrvatska

Puni tekst: hrvatski, pdf (570 KB) str. 45-60 preuzimanja: 2.239* citiraj
APA 6th Edition
Hromadžić, H. (2012). Konzumeristički kapitalizam: epoha produkcije imaginarija potrošačke želje. Sociologija i prostor, 50 (1 (192)), 45-60. https://doi.org/10.5673/sip.50.1.3
MLA 8th Edition
Hromadžić, Hajrudin. "Konzumeristički kapitalizam: epoha produkcije imaginarija potrošačke želje." Sociologija i prostor, vol. 50, br. 1 (192), 2012, str. 45-60. https://doi.org/10.5673/sip.50.1.3. Citirano 20.09.2021.
Chicago 17th Edition
Hromadžić, Hajrudin. "Konzumeristički kapitalizam: epoha produkcije imaginarija potrošačke želje." Sociologija i prostor 50, br. 1 (192) (2012): 45-60. https://doi.org/10.5673/sip.50.1.3
Harvard
Hromadžić, H. (2012). 'Konzumeristički kapitalizam: epoha produkcije imaginarija potrošačke želje', Sociologija i prostor, 50(1 (192)), str. 45-60. https://doi.org/10.5673/sip.50.1.3
Vancouver
Hromadžić H. Konzumeristički kapitalizam: epoha produkcije imaginarija potrošačke želje. Sociologija i prostor [Internet]. 2012 [pristupljeno 20.09.2021.];50(1 (192)):45-60. https://doi.org/10.5673/sip.50.1.3
IEEE
H. Hromadžić, "Konzumeristički kapitalizam: epoha produkcije imaginarija potrošačke želje", Sociologija i prostor, vol.50, br. 1 (192), str. 45-60, 2012. [Online]. https://doi.org/10.5673/sip.50.1.3

Sažetak
The article examines the character of consumer capitalism in the light of the manufacturing of consumer desire. The problem is not discussed as a mere socio-cultural phenomenon, but also an ideological one. As such, it is placed in a historical context – the beginning of the 1920s, first in the USA and later in the rest of the so-called western cultures. Aspects which turn out to be of crucial importance in an attempt to interpret consumer capitalism are psychoanalysis, the relationship between neo-capitalism and neo-liberalism, ideology of socialism and consumer culture as well as the role of marketing/ advertising machinery in the creation of consumer fantasies.

Ključne riječi
consumer capitalism; consumer desire; marketing; advertising

Hrčak ID: 84211

URI
https://hrcak.srce.hr/84211

[hrvatski]

Posjeta: 3.609 *