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Izvorni znanstveni članak
POLITICAL COMMUNICATION AND THE CREATION OF PUBLIC
Zoran Jevtović
; Faculty of Philosophy, University of Nis, Nis, Serbia
Dragana Pavlović
; Faculty of Philosophy, University of Nis, Nis, Serbia
Tatjana Vulić
; Faculty of Philosophy, University of Nis, Nis, Serbia
| Puni tekst: engleski, pdf (437 KB) | str. 278-286 | citiraj | |
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APA 6th Edition Jevtović, Z., Pavlović, D. i Vulić, T. (2012). POLITICAL COMMUNICATION AND THE CREATION OF PUBLIC. Informatologia, 45 (4), 278-286. Preuzeto s https://hrcak.srce.hr/94306 MLA 8th Edition Jevtović, Zoran, et al. "POLITICAL COMMUNICATION AND THE CREATION OF PUBLIC." Informatologia, vol. 45, br. 4, 2012, str. 278-286. https://hrcak.srce.hr/94306. Citirano 04.03.2021. Chicago 17th Edition Jevtović, Zoran, Dragana Pavlović i Tatjana Vulić. "POLITICAL COMMUNICATION AND THE CREATION OF PUBLIC." Informatologia 45, br. 4 (2012): 278-286. https://hrcak.srce.hr/94306 Harvard Jevtović, Z., Pavlović, D., i Vulić, T. (2012). 'POLITICAL COMMUNICATION AND THE CREATION OF PUBLIC', Informatologia, 45(4), str. 278-286. Preuzeto s: https://hrcak.srce.hr/94306 (Datum pristupa: 04.03.2021.) Vancouver Jevtović Z, Pavlović D, Vulić T. POLITICAL COMMUNICATION AND THE CREATION OF PUBLIC. Informatologia [Internet]. 2012 [pristupljeno 04.03.2021.];45(4):278-286. Dostupno na: https://hrcak.srce.hr/94306 IEEE Z. Jevtović, D. Pavlović i T. Vulić, "POLITICAL COMMUNICATION AND THE CREATION OF PUBLIC", Informatologia, vol.45, br. 4, str. 278-286, 2012. [Online]. Dostupno na: https://hrcak.srce.hr/94306. [Citirano: 04.03.2021.] |
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Sažetak
Political communication is an essential element of modern democracy, which in the times of transformed public and digitized media structures, leads to more sophisticated public management processes. New forms of narration reveal the dominant contents: the text is changed by “aestheticzed” image, the critical depth - by narcissistic surface, and strong arguments and journalistic researches withdraw before marketing claims, spinning and tabloidization. By analyzing the daily press in Serbia, the authors determine how the press sprinkle itself with gold dust of PR services and agencies, mediating the reality in which powerful elite and rich advertisers live, but not ordinary citizens as well, impoverished, and concerned for the future. Instead of "Argus eye" of the public, press increasingly becomes a bulletin board of political parties and undercover tycoons, ground for ideological opponents slandering and discrediting. Reference political framework is created far behind the public scenes, so it can be concluded that Serbian society is still far from the participatory model of democracy, where citizens comprehensively participate in process of freeform thinking and will changing the community for the common good.
Ključne riječi
communication; advertising; PR; information management; civil society; the new journalism
Hrčak ID: 94306
URI
https://hrcak.srce.hr/94306
Moj profil
Srce