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Tehnički vjesnik, Vol. 22 No. 3, 2015.

Stručni rad
https://doi.org/10.17559/TV-20140219221623

Marketing oriented organizational culture - does it exist in Serbian mechanical industry?

Ljiljana Pecić ; College of Applied Professional Mechanical Studies Trstenik, Radoja Krstića 19, 37240 Trstenik, Serbia
Milivoj Klarin ; Mechanical Faculty Belgrade, Faculty of Technical Science, Zrenjanin, Serbia

Puni tekst: engleski, pdf (891 KB) str. 813-819 preuzimanja: 690* citiraj
APA 6th Edition
Pecić, Lj. i Klarin, M. (2015). Marketing oriented organizational culture - does it exist in Serbian mechanical industry?. Tehnički vjesnik, 22 (3), 813-819. https://doi.org/10.17559/TV-20140219221623
MLA 8th Edition
Pecić, Ljiljana i Milivoj Klarin. "Marketing oriented organizational culture - does it exist in Serbian mechanical industry?." Tehnički vjesnik, vol. 22, br. 3, 2015, str. 813-819. https://doi.org/10.17559/TV-20140219221623. Citirano 04.03.2021.
Chicago 17th Edition
Pecić, Ljiljana i Milivoj Klarin. "Marketing oriented organizational culture - does it exist in Serbian mechanical industry?." Tehnički vjesnik 22, br. 3 (2015): 813-819. https://doi.org/10.17559/TV-20140219221623
Harvard
Pecić, Lj., i Klarin, M. (2015). 'Marketing oriented organizational culture - does it exist in Serbian mechanical industry?', Tehnički vjesnik, 22(3), str. 813-819. https://doi.org/10.17559/TV-20140219221623
Vancouver
Pecić Lj, Klarin M. Marketing oriented organizational culture - does it exist in Serbian mechanical industry?. Tehnički vjesnik [Internet]. 2015 [pristupljeno 04.03.2021.];22(3):813-819. https://doi.org/10.17559/TV-20140219221623
IEEE
Lj. Pecić i M. Klarin, "Marketing oriented organizational culture - does it exist in Serbian mechanical industry?", Tehnički vjesnik, vol.22, br. 3, str. 813-819, 2015. [Online]. https://doi.org/10.17559/TV-20140219221623
Puni tekst: hrvatski, pdf (891 KB) str. 813-819 preuzimanja: 418* citiraj
APA 6th Edition
Pecić, Lj. i Klarin, M. (2015). Marketinški orijentirana organizacijska kultura - da li postoji u srpskoj strojarskoj industriji?. Tehnički vjesnik, 22 (3), 813-819. https://doi.org/10.17559/TV-20140219221623
MLA 8th Edition
Pecić, Ljiljana i Milivoj Klarin. "Marketinški orijentirana organizacijska kultura - da li postoji u srpskoj strojarskoj industriji?." Tehnički vjesnik, vol. 22, br. 3, 2015, str. 813-819. https://doi.org/10.17559/TV-20140219221623. Citirano 04.03.2021.
Chicago 17th Edition
Pecić, Ljiljana i Milivoj Klarin. "Marketinški orijentirana organizacijska kultura - da li postoji u srpskoj strojarskoj industriji?." Tehnički vjesnik 22, br. 3 (2015): 813-819. https://doi.org/10.17559/TV-20140219221623
Harvard
Pecić, Lj., i Klarin, M. (2015). 'Marketinški orijentirana organizacijska kultura - da li postoji u srpskoj strojarskoj industriji?', Tehnički vjesnik, 22(3), str. 813-819. https://doi.org/10.17559/TV-20140219221623
Vancouver
Pecić Lj, Klarin M. Marketinški orijentirana organizacijska kultura - da li postoji u srpskoj strojarskoj industriji?. Tehnički vjesnik [Internet]. 2015 [pristupljeno 04.03.2021.];22(3):813-819. https://doi.org/10.17559/TV-20140219221623
IEEE
Lj. Pecić i M. Klarin, "Marketinški orijentirana organizacijska kultura - da li postoji u srpskoj strojarskoj industriji?", Tehnički vjesnik, vol.22, br. 3, str. 813-819, 2015. [Online]. https://doi.org/10.17559/TV-20140219221623

Sažetak
The purpose of this paper is to determine if there is market orientation of organizational culture in Serbian Companies from Mechanical Industry. This research included 21 companies from Serbian metal industry and the questionnaire was used to investigate the level of market orientation through all hierarchical levels. Research results showed that the total level of market orientation of examined companies is unsatisfactory and it can be concluded that the long-term existence of contractual economy in the economy of Serbia leads to the state that its principles still exist in the way of thinking of employees.

Ključne riječi
marketing orientation; organizational culture; TQM

Hrčak ID: 139768

URI
https://hrcak.srce.hr/139768

[hrvatski]

Posjeta: 1.485 *