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MULTIGRAM AS AN INSTRUMENT OF COLLECTING EMPIRICAL DATA FOR SCIENTIFIC REASONING WITH SCALING TECHNIQUE

Slavo Kukić ; Faculty of Economics, University of Mostar, Mostar, Bosnia and Herzegovina
Siniša Rudelj ; Faculty of Economics, University of Mostar, Mostar, Bosnia and Herzegovina

Puni tekst: hrvatski, pdf (541 KB) str. 7-16 preuzimanja: 829* citiraj
APA 6th Edition
Kukić, S. i Rudelj, S. (2015). MULTIGRAM KAO INSTRUMENT PRIKUPLJANJA EMPIRIJSKIH PODATAKA ZA ZNANSTVENO ZAKLJUČIVANJE TEHNIKOM SKALIRANJA. Media, culture and public relations, 6 (1), 7-16. Preuzeto s https://hrcak.srce.hr/140073
MLA 8th Edition
Kukić, Slavo i Siniša Rudelj. "MULTIGRAM KAO INSTRUMENT PRIKUPLJANJA EMPIRIJSKIH PODATAKA ZA ZNANSTVENO ZAKLJUČIVANJE TEHNIKOM SKALIRANJA." Media, culture and public relations, vol. 6, br. 1, 2015, str. 7-16. https://hrcak.srce.hr/140073. Citirano 14.04.2021.
Chicago 17th Edition
Kukić, Slavo i Siniša Rudelj. "MULTIGRAM KAO INSTRUMENT PRIKUPLJANJA EMPIRIJSKIH PODATAKA ZA ZNANSTVENO ZAKLJUČIVANJE TEHNIKOM SKALIRANJA." Media, culture and public relations 6, br. 1 (2015): 7-16. https://hrcak.srce.hr/140073
Harvard
Kukić, S., i Rudelj, S. (2015). 'MULTIGRAM KAO INSTRUMENT PRIKUPLJANJA EMPIRIJSKIH PODATAKA ZA ZNANSTVENO ZAKLJUČIVANJE TEHNIKOM SKALIRANJA', Media, culture and public relations, 6(1), str. 7-16. Preuzeto s: https://hrcak.srce.hr/140073 (Datum pristupa: 14.04.2021.)
Vancouver
Kukić S, Rudelj S. MULTIGRAM KAO INSTRUMENT PRIKUPLJANJA EMPIRIJSKIH PODATAKA ZA ZNANSTVENO ZAKLJUČIVANJE TEHNIKOM SKALIRANJA. Media, culture and public relations [Internet]. 2015 [pristupljeno 14.04.2021.];6(1):7-16. Dostupno na: https://hrcak.srce.hr/140073
IEEE
S. Kukić i S. Rudelj, "MULTIGRAM KAO INSTRUMENT PRIKUPLJANJA EMPIRIJSKIH PODATAKA ZA ZNANSTVENO ZAKLJUČIVANJE TEHNIKOM SKALIRANJA", Media, culture and public relations, vol.6, br. 1, str. 7-16, 2015. [Online]. Dostupno na: https://hrcak.srce.hr/140073. [Citirano: 14.04.2021.]

Sažetak
In the paper autors are developing the multigram concept - the new complex instrument for collecting empirical data for scientific generalization. The essence of it is in advantages that it has in regard to existing type of scale. Advantages are: reduced size and scope of the test instrument, reduced resistance of subjects participation and reduced amount of time for processing average respondent. Multigram concept results in increased objectivity and increased heuristic of the instruments for empirical data collecting.

Ključne riječi
multigram; scales; Likert scale

Hrčak ID: 140073

URI
https://hrcak.srce.hr/140073

[hrvatski]

Posjeta: 1.084 *