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Izvorni znanstveni članak
https://doi.org/10.17818/NM/2016/2.5

Networking in the Tourism Industry: The Case of Three Neighbouring Mediterranean Tourism Destinations

Doris Gomezelj Omerzel ; University of Primorska Faculty of Management, Slovenia
Tina Bratkovič Kregar ; University of Primorska Faculty of Management, Slovenia

Puni tekst: engleski, pdf (863 KB) str. 66-72 preuzimanja: 1.176* citiraj
APA 6th Edition
Gomezelj Omerzel, D. i Bratkovič Kregar, T. (2016). Networking in the Tourism Industry: The Case of Three Neighbouring Mediterranean Tourism Destinations. NAŠE MORE, 63 (2), 66-72. https://doi.org/10.17818/NM/2016/2.5
MLA 8th Edition
Gomezelj Omerzel, Doris i Tina Bratkovič Kregar. "Networking in the Tourism Industry: The Case of Three Neighbouring Mediterranean Tourism Destinations." NAŠE MORE, vol. 63, br. 2, 2016, str. 66-72. https://doi.org/10.17818/NM/2016/2.5. Citirano 15.12.2019.
Chicago 17th Edition
Gomezelj Omerzel, Doris i Tina Bratkovič Kregar. "Networking in the Tourism Industry: The Case of Three Neighbouring Mediterranean Tourism Destinations." NAŠE MORE 63, br. 2 (2016): 66-72. https://doi.org/10.17818/NM/2016/2.5
Harvard
Gomezelj Omerzel, D., i Bratkovič Kregar, T. (2016). 'Networking in the Tourism Industry: The Case of Three Neighbouring Mediterranean Tourism Destinations', NAŠE MORE, 63(2), str. 66-72. https://doi.org/10.17818/NM/2016/2.5
Vancouver
Gomezelj Omerzel D, Bratkovič Kregar T. Networking in the Tourism Industry: The Case of Three Neighbouring Mediterranean Tourism Destinations. NAŠE MORE [Internet]. 2016 [pristupljeno 15.12.2019.];63(2):66-72. https://doi.org/10.17818/NM/2016/2.5
IEEE
D. Gomezelj Omerzel i T. Bratkovič Kregar, "Networking in the Tourism Industry: The Case of Three Neighbouring Mediterranean Tourism Destinations", NAŠE MORE, vol.63, br. 2, str. 66-72, 2016. [Online]. https://doi.org/10.17818/NM/2016/2.5

Sažetak
The aim of this study is to get a better understanding of the benefits of networking activities among firms operating in the tourism industry. The study classifies a sample of 421 tourism firms from three Mediterranean countries – Croatia, Italy and Slovenia – into three distinct groups based on their networking activities – non-networkers (group 1), Great Networkers (group 2) and Limited Networkers (group 3) – and seeks to identify similarities and differences among these groups. The research results show that tourism firms from these three groups differ from each other based on the firm’s country of origin, industry, age, size, and performance. According to the results, we may be able to advise firms operating in the tourism industry regarding how to increase their collaboration with their internal and external environment in order to achieve better firm performance.

Ključne riječi
networking; tourism industry; tourism firms; tourism networks; tourist destinations; cluster analysis

Hrčak ID: 158193

URI
https://hrcak.srce.hr/158193

Posjeta: 1.317 *