Agroeconomia Croatica, Vol. 6 No. 1, 2016.
Stručni rad
Economic efficiency of agrotourist-wine farm on the wine road
Mihaela Marušić
orcid.org/0000-0001-5789-7400
; Lavoslava Švarca 8, 10000 Zagreb
Sažetak
Winery-vineyard production is a traditional branch of agricultural activities in Croatia, whose production is mainly engaged in small family farms. Given the advantage of natural conditions and the tradition of offering Plešivička wine road, there is a demand on the domestic and foreign markets. Conducted a study based on a family farm that has managed to create an image, a strategy of production and sale of wine on the market. Their survival and gain market economy based on diversified activities where special role is dedicated to agritourism. Analysis of economic indicators shows success in managing the economy and the economic analysis indicates a well-realized investment. Overview of the sales ratio is shown feasibility sales of wine directly to agro-business and customer sales and recommendations were given for the effective management of the economy.
Ključne riječi
winery production; family farm; investmentgrade; cost-effectiveness; cost-effectiveness; productivity
Hrčak ID:
171589
URI
Datum izdavanja:
18.11.2016.
Posjeta: 1.384 *