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THE NEW PARADIGM OF PARTICIPATORY COMMUNICATION AS A RESULT OF PARTICIPATORY CULTURE OF DIGITAL MEDIA

Plenković Mario ; Alma Mater Europaea – ECM & Univerza v Mariboru, FERI, Inštitut za medijske komunikacije, Maribor, Slovenia
Mustić Daria ; Grafički fakultet, Sveučilište u Zagrebu, Zagreb, Hrvatska


Puni tekst: engleski pdf 397 Kb

str. 143-149

preuzimanja: 2.325

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Sažetak

This paper researches the participatory culture in new media and information consumption regarding the phenomenon of social media, content communities (e.g., YouTube), social networking sites and blogs (e.g., Facebook), collaborative projects (e.g., Wikipedia), and virtual game worlds (e.g., World of Warcraft). All these applications have widened the concept of sharing, what has resulted with change of traditional media gatekeeper. The research approach is qualitative and exploratory in nature, as the aim is to develop a theoretical argument based model of information consumption in environment in which the information quality is challenged by many individuals who create and dissiminate informations in digital environment. Primary findings are encompassed in the theoretical framework. Media fragmentation has led to fragmented dissemination of information and breakdown of traditional control structures, leading to amateur information dissemination.

Ključne riječi

media communication; media audience; media content producers; gatekeepers

Hrčak ID:

176502

URI

https://hrcak.srce.hr/176502

Datum izdavanja:

15.10.2016.

Podaci na drugim jezicima: hrvatski

Posjeta: 3.821 *