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International Journal Vallis Aurea, Vol.2 No.2 Prosinac 2016.

Prethodno priopćenje

ANALYSIS OF PROMOTIONAL ACTIVITIES OF MEDIUM AND LARGE WINE PRODUCERS IN CROATIA

Luka Samardžija ; Veleučilište u Požegi
Ivan Marinclin ; Kutjevo d.d.

Puni tekst: engleski, pdf (582 KB) str. 13-21 preuzimanja: 48* citiraj
APA
Samardžija, L., Marinclin, I. (2016). ANALYSIS OF PROMOTIONAL ACTIVITIES OF MEDIUM AND LARGE WINE PRODUCERS IN CROATIA. International Journal Vallis Aurea, 2(2), 13-21. Preuzeto s https://hrcak.srce.hr/177983

Sažetak
The potential for diversification in segment of wine
promotion is greatly wide. But it is important to
empathize that supply market achieves almost
perfect offer effect and competition, bought form
domestic and foreign producers is great, so
promotion efforts are one of the most important
activities that producers have to make in order to
make their market share satisfactory. Since wine is
product that is described with large number of
classification, suppliers have a wide range of
promotional options. However, due to the great
competition it is important to make every effort to
gain as much of the buyers focus as possible.

Ključne riječi
wine, marketing, promotion, export, import

Hrčak ID: 177983

URI
https://hrcak.srce.hr/177983

Posjeta: 81 *