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The role of advertisements in ESP teaching

Irina Petrovska ; Faculty of Tourism and Hospitality, University of St. Kliment, Ohrid, Macedonia

Puni tekst: engleski, pdf (188 KB) str. 165-169 preuzimanja: 1.181* citiraj
APA 6th Edition
Petrovska, I. (2008). The role of advertisements in ESP teaching. Tourism and hospitality management, 14 (1), 165-169. Preuzeto s https://hrcak.srce.hr/181059
MLA 8th Edition
Petrovska, Irina. "The role of advertisements in ESP teaching." Tourism and hospitality management, vol. 14, br. 1, 2008, str. 165-169. https://hrcak.srce.hr/181059. Citirano 06.03.2021.
Chicago 17th Edition
Petrovska, Irina. "The role of advertisements in ESP teaching." Tourism and hospitality management 14, br. 1 (2008): 165-169. https://hrcak.srce.hr/181059
Harvard
Petrovska, I. (2008). 'The role of advertisements in ESP teaching', Tourism and hospitality management, 14(1), str. 165-169. Preuzeto s: https://hrcak.srce.hr/181059 (Datum pristupa: 06.03.2021.)
Vancouver
Petrovska I. The role of advertisements in ESP teaching. Tourism and hospitality management [Internet]. 2008 [pristupljeno 06.03.2021.];14(1):165-169. Dostupno na: https://hrcak.srce.hr/181059
IEEE
I. Petrovska, "The role of advertisements in ESP teaching", Tourism and hospitality management, vol.14, br. 1, str. 165-169, 2008. [Online]. Dostupno na: https://hrcak.srce.hr/181059. [Citirano: 06.03.2021.]

Sažetak
Advertisements are used in foreign language teaching, but this genre is appealing as in the ESP classroom as it is in everyday life. This article examines the main arguments for using ads in EFL, as a specific trend in education for tourism and hospitality industry. With reference to recent research, the article focuses on some of the appealing uses of language, culture in advertising, some visual aspects and how language teachers could exploit them in the classroom.

Ključne riječi
foreign language teaching; special genre; advertisement

Hrčak ID: 181059

URI
https://hrcak.srce.hr/181059

Posjeta: 1.263 *