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CULTURE, IDENTITY AND CORPORATE IMAGE: POSSIBILITIES AND LIMITATIONS

Hrvoje Pende

Puni tekst: hrvatski, pdf (4 MB) str. 137-151 preuzimanja: 742* citiraj
APA 6th Edition
Pende, H. (2003). KULTURA, IDENTITET IIMIDŽ KORPORACIJE: MOGUĆNOSTI I OGRANIČENJA. Tourism and hospitality management, 9 (1), 137-151. Preuzeto s https://hrcak.srce.hr/181603
MLA 8th Edition
Pende, Hrvoje. "KULTURA, IDENTITET IIMIDŽ KORPORACIJE: MOGUĆNOSTI I OGRANIČENJA." Tourism and hospitality management, vol. 9, br. 1, 2003, str. 137-151. https://hrcak.srce.hr/181603. Citirano 03.03.2021.
Chicago 17th Edition
Pende, Hrvoje. "KULTURA, IDENTITET IIMIDŽ KORPORACIJE: MOGUĆNOSTI I OGRANIČENJA." Tourism and hospitality management 9, br. 1 (2003): 137-151. https://hrcak.srce.hr/181603
Harvard
Pende, H. (2003). 'KULTURA, IDENTITET IIMIDŽ KORPORACIJE: MOGUĆNOSTI I OGRANIČENJA', Tourism and hospitality management, 9(1), str. 137-151. Preuzeto s: https://hrcak.srce.hr/181603 (Datum pristupa: 03.03.2021.)
Vancouver
Pende H. KULTURA, IDENTITET IIMIDŽ KORPORACIJE: MOGUĆNOSTI I OGRANIČENJA. Tourism and hospitality management [Internet]. 2003 [pristupljeno 03.03.2021.];9(1):137-151. Dostupno na: https://hrcak.srce.hr/181603
IEEE
H. Pende, "KULTURA, IDENTITET IIMIDŽ KORPORACIJE: MOGUĆNOSTI I OGRANIČENJA", Tourism and hospitality management, vol.9, br. 1, str. 137-151, 2003. [Online]. Dostupno na: https://hrcak.srce.hr/181603. [Citirano: 03.03.2021.]

Sažetak
Corporate culture, identity and image are highly intertwined. Management style, its culture and ability to communicate proclaimed values to the employees and other stakeholders determines the corporate culture, as a tacitly agreed way of behavior. Strong and positive cultures generally create favorable identities and images, while negative cultures undoubtedly lead to undesirable identities (personal and corporate) and images. Modem societies expect higher business standards and ethics from their organizations. To meet those expectations successfully, corporations has to create positive identity/image. It is only achievable through recognizable way of communicating their organization and their products, i.e. through distinctive internal culture. Strong, modem and social responsible corporate culture, based on universal and business ethics, helps the organization to reach and attract consumers and to remain in globalized business.

Ključne riječi
Corporate culture; corporate identity; corporate image; management style

Hrčak ID: 181603

URI
https://hrcak.srce.hr/181603

[hrvatski]

Posjeta: 1.098 *