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Preliminary communication
https://doi.org/10.30924/mjcmi/2018.23.1.157

Relationship between corporate social responsibility and business success: Case of the global tobacco industry

Marcela Mišura ; University of Rijeka, Faculty of Economics, Rijeka, Croatia (PhD student)
Ljerka Cerović   ORCID icon orcid.org/0000-0002-0492-7650 ; University of Rijeka, Faculty of Economics, Rijeka, Croatia
Vesna Buterin ; University of Rijeka, Faculty of Economics, Rijeka, Croatia

Fulltext: english, pdf (1 MB) pages 157-171 downloads: 1.180* cite
APA 6th Edition
Mišura, M., Cerović, Lj. & Buterin, V. (2018). Relationship between corporate social responsibility and business success: Case of the global tobacco industry. Management, 23 (1), 157-171. https://doi.org/10.30924/mjcmi/2018.23.1.157
MLA 8th Edition
Mišura, Marcela, et al. "Relationship between corporate social responsibility and business success: Case of the global tobacco industry." Management, vol. 23, no. 1, 2018, pp. 157-171. https://doi.org/10.30924/mjcmi/2018.23.1.157. Accessed 13 Jul. 2020.
Chicago 17th Edition
Mišura, Marcela, Ljerka Cerović and Vesna Buterin. "Relationship between corporate social responsibility and business success: Case of the global tobacco industry." Management 23, no. 1 (2018): 157-171. https://doi.org/10.30924/mjcmi/2018.23.1.157
Harvard
Mišura, M., Cerović, Lj., and Buterin, V. (2018). 'Relationship between corporate social responsibility and business success: Case of the global tobacco industry', Management, 23(1), pp. 157-171. https://doi.org/10.30924/mjcmi/2018.23.1.157
Vancouver
Mišura M, Cerović Lj, Buterin V. Relationship between corporate social responsibility and business success: Case of the global tobacco industry. Management [Internet]. 2018 [cited 2020 July 13];23(1):157-171. https://doi.org/10.30924/mjcmi/2018.23.1.157
IEEE
M. Mišura, Lj. Cerović and V. Buterin, "Relationship between corporate social responsibility and business success: Case of the global tobacco industry", Management, vol.23, no. 1, pp. 157-171, 2018. [Online]. https://doi.org/10.30924/mjcmi/2018.23.1.157

Abstracts
This study evaluates the relationship between corporate social responsibility (CSR) and the financial performance of companies operating within the global tobacco industry. According to the Forbes Global 2000 list, the research covers almost the entire industry, more accurately nine companies whose value is about 99% of the total market capitalization of the industry. Analysis of this research problem covered a five-year period, from 2011 to 2015. To evaluate CSR of the companies involved in research, the CSRHub rating list was used. An aforementioned list gives ratings for the four criteria of CSR: community, employees, environment, and governance. To assess the financial performance of the companies and to obtain representative results, two indicators were used: ROA, as a measure based on the accounting records of the company and Tobin’s Q ratio, as a measure of the market success of the company. The research results indicate that there is no statistically significant correlation between the CSR and the financial performance at the tobacco industry level, but statistically significant correlation can be confirmed only selectively at the level of individual companies and individual indicators.

Keywords
corporate social responsibility; the tobacco industry; financial performance

Hrčak ID: 202644

URI
https://hrcak.srce.hr/202644

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