hrcak mascot   Srce   HID

Preliminary communication
https://doi.org/10.22598/pi-be/2018.12.1.91

THE ROLE OF INNOVATION IN BUSINESS OF SMALL AND MEDIUM ENTERPRISES

Natalia Tutek   ORCID icon orcid.org/0000-0003-4070-5438 ; Visoko učilište Effectus – visoka škola za fi nancije i pravo, Zagreb, Hrvatska
Mirko Palić   ORCID icon orcid.org/0000-0001-8192-7868 ; Ekonomski fakultet, Sveučilište u Zagrebu, Hrvatska
Emanuel Tutek ; Horwath HTL Croatia, Zagreb, Hrvatska

Fulltext: croatian, pdf (447 KB) pages 91-112 downloads: 548* cite
APA 6th Edition
Tutek, N., Palić, M. & Tutek, E. (2018). MODEL UPRAVLJANJA INFORMACIJAMA I ZNANJEM U SVRHU RAZVOJA NOVOG PROIZVODA BANKE. Poslovna izvrsnost, 12 (1), 91-112. https://doi.org/10.22598/pi-be/2018.12.1.91
MLA 8th Edition
Tutek, Natalia, et al. "MODEL UPRAVLJANJA INFORMACIJAMA I ZNANJEM U SVRHU RAZVOJA NOVOG PROIZVODA BANKE." Poslovna izvrsnost, vol. 12, no. 1, 2018, pp. 91-112. https://doi.org/10.22598/pi-be/2018.12.1.91. Accessed 15 Apr. 2021.
Chicago 17th Edition
Tutek, Natalia, Mirko Palić and Emanuel Tutek. "MODEL UPRAVLJANJA INFORMACIJAMA I ZNANJEM U SVRHU RAZVOJA NOVOG PROIZVODA BANKE." Poslovna izvrsnost 12, no. 1 (2018): 91-112. https://doi.org/10.22598/pi-be/2018.12.1.91
Harvard
Tutek, N., Palić, M., and Tutek, E. (2018). 'MODEL UPRAVLJANJA INFORMACIJAMA I ZNANJEM U SVRHU RAZVOJA NOVOG PROIZVODA BANKE', Poslovna izvrsnost, 12(1), pp. 91-112. https://doi.org/10.22598/pi-be/2018.12.1.91
Vancouver
Tutek N, Palić M, Tutek E. MODEL UPRAVLJANJA INFORMACIJAMA I ZNANJEM U SVRHU RAZVOJA NOVOG PROIZVODA BANKE. Poslovna izvrsnost [Internet]. 2018 [cited 2021 April 15];12(1):91-112. https://doi.org/10.22598/pi-be/2018.12.1.91
IEEE
N. Tutek, M. Palić and E. Tutek, "MODEL UPRAVLJANJA INFORMACIJAMA I ZNANJEM U SVRHU RAZVOJA NOVOG PROIZVODA BANKE", Poslovna izvrsnost, vol.12, no. 1, pp. 91-112, 2018. [Online]. https://doi.org/10.22598/pi-be/2018.12.1.91

Abstracts
Successful information and knowledge management is extremely important for every organization, and the focus in this paper will be on the marketing role. Financial institutions that wish to continue operating successfully in such a competitive environment have to invest all their eff orts in an important and difficult task, to successfully manage
knowledge and information. Furthermore, companies build in an increasing quantity of knowledge about their consumers into quality products, which adds to its final value. In order for a financial institution to acquire knowledge about consumers, they are required to collect as much data about them, and conduct market research, use and manage all the collected data in order to make the right decision. This paper demonstrates a model to explain the role and importance of organized information as a precondition for the successful realization of marketing strategies and market competitiveness.

Keywords
information management; knowledge management; marketing financial institutions; new product development; bank marketing

Hrčak ID: 205071

URI
https://hrcak.srce.hr/205071

[croatian]

Visits: 895 *