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Prethodno priopćenje
https://doi.org/10.30924/mjcmi/2018.23.2.47

The impact of demographic and socio-psychological characteristics on consumers’ ethnocentric tendencies: Evidence from Croatia

Antonija Kvasina   ORCID icon orcid.org/0000-0002-3023-1008 ; University of Split, Faculty of Economics, Business and Tourism
Biljana Crnjak Karanović ; University of Split, Faculty of Economics, Business and Tourism
Ante Tucak

Puni tekst: engleski, pdf (461 KB) str. 47-64 preuzimanja: 220* citiraj
APA 6th Edition
Kvasina, A., Crnjak Karanović, B. i Tucak, A. (2018). The impact of demographic and socio-psychological characteristics on consumers’ ethnocentric tendencies: Evidence from Croatia. Management, 23 (2), 47-64. https://doi.org/10.30924/mjcmi/2018.23.2.47
MLA 8th Edition
Kvasina, Antonija, et al. "The impact of demographic and socio-psychological characteristics on consumers’ ethnocentric tendencies: Evidence from Croatia." Management, vol. 23, br. 2, 2018, str. 47-64. https://doi.org/10.30924/mjcmi/2018.23.2.47. Citirano 09.12.2019.
Chicago 17th Edition
Kvasina, Antonija, Biljana Crnjak Karanović i Ante Tucak. "The impact of demographic and socio-psychological characteristics on consumers’ ethnocentric tendencies: Evidence from Croatia." Management 23, br. 2 (2018): 47-64. https://doi.org/10.30924/mjcmi/2018.23.2.47
Harvard
Kvasina, A., Crnjak Karanović, B., i Tucak, A. (2018). 'The impact of demographic and socio-psychological characteristics on consumers’ ethnocentric tendencies: Evidence from Croatia', Management, 23(2), str. 47-64. https://doi.org/10.30924/mjcmi/2018.23.2.47
Vancouver
Kvasina A, Crnjak Karanović B, Tucak A. The impact of demographic and socio-psychological characteristics on consumers’ ethnocentric tendencies: Evidence from Croatia. Management [Internet]. 2018 [pristupljeno 09.12.2019.];23(2):47-64. https://doi.org/10.30924/mjcmi/2018.23.2.47
IEEE
A. Kvasina, B. Crnjak Karanović i A. Tucak, "The impact of demographic and socio-psychological characteristics on consumers’ ethnocentric tendencies: Evidence from Croatia", Management, vol.23, br. 2, str. 47-64, 2018. [Online]. https://doi.org/10.30924/mjcmi/2018.23.2.47

Sažetak
The objective of this study is to determine the impact of demographic and socio- psychological characteristics on consumers’ ethnocentric tendencies. The research was conducted within Croatia among the residents living in the Split-Dalmatia County. The data was collected from 420 respondents using a questionnaire based on the CETSCALE measurement. Hypotheses were tested in order to investigate differences in consumers’ ethnocentric tendencies with regards to two demographic characteristics (age and level of education) and two socio-psychological characteristics (foreign travel experience and in- terest to travel abroad). Both hypotheses related to age and education were supported. Moreover, the findings show that respondents with higher level of education have higher tendencies of consumer ethnocentrism than those with lower level of education. Findings also show that younger people have more pronounced tendencies of consumer ethnocentrism than older people, which is not in accordance with previous research. Both hypotheses of the socio-psychological characteristics were also supported. The research suggests that people traveling abroad and having a more expressed interest to travel abroad have a higher degree of consumer ethnocentrism than those who travel less and have a lower desire to travel abroad.

Ključne riječi
ethnocentrism; consumers; demographics; socio-psychological charachteristics; travel

Hrčak ID: 212848

URI
https://hrcak.srce.hr/212848

Posjeta: 399 *